Career Profile

Working in the creative studio of ASX200 listed company Retail Food Group (RFG) since 2011, has given me the great opportunity to work on and rebrand 3 iconic Australian franchised systems, established across Australia and New Zealand.

Previous to Retail Food Group, I registered an ABN in late 2008. Working on small to medium projects until I contracted out to 3 local businesses which covered; print, web, direct mail marketing & brochure layout.

Skill Set

Professional Level

• Adobe CC - InDesign, Photoshop, Illustrator
• Microsoft - Excel, Word, Powerpoint
• Vision6 - eMarketing Software
• Glyphs - Font Editing Software

Hobbyist Level

• Web Development Programs
• HTML5, CSS, Bootstrap, SEO
• Adobe CC - Dreamweaver, Experience Design
• Editing jQuery, JavaScript


Retail Food Group

Oct 2011 - Aug 2016
Full Time, Graphic Design

Since 2011, daily duties have consisted of working towards short deadlines in a busy & high-pressure environment; on local area marketing and national campaigns for several national brands.

Reaching full capacity in 2014, the studio grew giving me the position of 'Brumby's Bakery - Graphic Designer'. This enabled me to shape and develop the new branding, as well as conduct the visual creative for national campaigns (TTL) & projects.
In 2016 developing the National Digital Loyalty program, inwhich I was responsible for planning and executing sub-branding, UI & UX for a responsive micro-site & mobile app, card design and point of sale.

With other notable achievements such as principal designer on Michel’s Patisserie rebrand in 2013 and collaborating with the Senior designer on rebranding of Donut King and Esquires Coffee throughout 2012.

Oct 2008 - Current

Contracting & Freelancing

I registered an ABN in early 2009, which saw me working on small to medium projects, before contracting out to a number of local businesses. Projects ranged between promotions, edm, branding & signage for beauty salons; business cards & logos for photography clients and promotional artwork and client bounce-backs for restaurants, to name a few.
Once I started full time at Retail Food Group, I continued to freelance outside of working hours to help these businesses meet their goals and ensured the transition for their clients artwork needs was seamless.
During my time freelancing, I develop a solid understanding of print, marketing, digital & client relations that I applied to my full time role at Retail Food Group.

Wildfire Sports / Textbooks

July 2011 - June 2012
Contract/Freelane Graphic Design

Company Brand development, logo design, website design, promotional flyers & pamphlets.

Snap Printing Robina

Oct 2010 - Nov 2011
Freelance Graphic Design

Branding, Logo Design, Business Cards, Flyers, Outdoor Signage & Stationery, for small business, sole traders and local restaurants.

Pacific Transcription

June 2010 - Nov 2011
Contract Graphic Design

Brisbane HQ & UK based office (Sterling Transcription).
Product and Services pamphlets & brochures, blog design/layout (WordPress).

VC Marketing

Nov 2009 - Sept 2012
Part Time/Freelance Graphic Design

In-house design for VC Marketing, clients and partner companies.
- Flyers, direct mail, eDM, business cards, logo design, company branding.


Brumby's Bakery - Digital Loyalty Program


Branding, UI & UX/CX, logo, point of sale.

Brumby’s Bakery Rebrand


Brand development, Signage, point of sale, packaging.

Michel’s Patisserie Rebrand


Principle Designer - Logo, signage, point of sale, packaging, customised font.

Donut King Rebrand


Team based & agency rebrand - Marketing collateral, branding internal/external signage.

Esquires Coffee Rebrand


Team Based Rebrand - Marketing collateral, branding internal/external signage.