Working in the creative studio of ASX200 listed company Retail Food Group (RFG) since 2011, has given me the great opportunity to work on and rebrand 3 iconic Australian franchised systems, established across Australia and New Zealand.
Previous to Retail Food Group, I registered an ABN in late 2008. Working on small to medium projects until I contracted out to 3 local businesses which covered; print, web, direct mail marketing & brochure layout.
• Adobe CC - InDesign, Photoshop, Illustrator
• Microsoft - Excel, Word, Powerpoint
• Vision6 - eMarketing Software
• Glyphs - Font Editing Software
• Web Development Programs
• HTML5, CSS, Bootstrap, SEO
• Adobe CC - Dreamweaver, Experience Design
Since 2011, daily duties have consisted of working towards short deadlines in a busy & high-pressure environment; on local area marketing and national campaigns for several national brands.
Reaching full capacity in 2014, the studio grew giving me the position of 'Brumby's Bakery - Graphic Designer'. This enabled me to shape and develop the new branding, as well as conduct the visual creative for national campaigns (TTL) & projects.
In 2016 developing the National Digital Loyalty program, inwhich I was responsible for planning and executing sub-branding, UI & UX for a responsive micro-site & mobile app, card design and point of sale.
With other notable achievements such as principal designer on Michel’s Patisserie rebrand in 2013 and collaborating with the Senior designer on rebranding of Donut King and Esquires Coffee throughout 2012.
Branding, UI & UX/CX, logo, point of sale.